NEW TRIPLE IPA BREWED TO COMMEMORATE INTERNATIONAL WOMEN’S COLLABORATION BREW DAY
Now brewing exclusively in Clifton Park, NY – Tuesday, Mar. 24, 2015 – After 19 years of brewing HE’BREW beer, Shmaltz Brewing joined the ranks of female brewsters around the world on International Women’s Collaboration Brew Day (IWCBD) (March 8, 2015) to brew their very first SHE’BREW BEER – TRIPLE IPA. Hand crafted by the women & female friends (& a few dudes too) of Shmaltz with a seductive blend of Calypso, Citra, Crystal and Amarillo hops and shining bright at 11% ABV, SHE’BREW will satisfy your desires for a truly glittering and glorious triple IPA. SHE’BREW TRIPLE IPA is a limited release beer, available on draft and in 22oz bottles in select markets throughout the U.S.
Shmaltz will donate a portion of proceeds from SHE’BREW sales to the Pink Boots Society scholarship fund, a global non-profit that aims to advance women in the beer business. Shmaltz Brewing will also donate proceeds to Girls Inc. of the Greater Capital Region (Albany, NY) whose mission is to inspire all girls to be “Strong, Smart and Bold.”
“The first She’brew Beer is a giant and luscious Triple IPA that pours bright apricot with a silky white head,” says Rich Saunders, the lead brewer at Shmaltz Brewing. “She’brew has a distinct and intense tropical fruit and floral aroma. The mouthfeel is medium bodied with juicy notes of pineapple, tangerine, white peach, and ripe orange all coming from nearly four pounds per barrel of Calypso, Citra, Crystal and Amarillo hops. She’brew’s bitterness is balanced with slightly sweet, bright notes coming from flaked oats, Maris Otter and Victory malt. At 11% ABV, She’brew hides her strength behind a beautifully balanced, drinkable triple IPA.”
Nikki Cavanaugh, co-founder of Rushing Duck Brewing Co. of Chester, NY, collaborated on the SHE’BREW recipe and joined the cast of characters at Shmaltz Brewing Co. including Dora Phillip, co-owner of The Hollow Bar + Kitchen, Jennifer Allen of Saratoga Eagle Sales and Service, Tara Akstull, Jaclyn Papa and Shmaltz Brewing Co. staff Brigid Clare, Liz Nagle, Amanda Gomez, Shelby Schneider, Chris Dufrain, Richie Saunders and Shmaltz Proprietor Jeremy Cowan. Photographer Heidi Benjamin helped the Brewsters glam out to the inspiration of the New York Dolls for the first SHE’BREW performance. Shmaltz’ own Nick Scammacca produced a rockin’ video documenting the creation of the first She’brew. [VIEW SHE’BREW VIDEO HERE]
“International Women’s Collaboration Brew Day was created to raise awareness of women working in the beer industry and to encourage women to enjoy and embrace beer,” says Denise Ratfield, IWCBD Coordinator. “Through the efforts of hundreds of women brewing together around the world, we are achieving this goal with each successive brew. In addition to the joy of camaraderie, we gain a special satisfaction in knowing that money raised funds the Pink Boots Society scholarship program and local charities.”
Ratifeld added, “This year’s IWCBD has been a brilliant success and we’re thrilled with the increased participation from last year’s inaugural event. We are amazed that so many women (and men) from all parts of the globe were inspired to become a part of this historic brew day.”
“After 19 years in business, we finally found the perfect reason to create SHE’BREW,” said Shmaltz Brewing Co. Proprietor, Jeremy Cowan. “IWCBD provided a great opportunity to brew a truly special beer which will benefit two very special organizations. We were proud to join women from around the world on the second annual IWCBD and are sure to make this an annual event.”
Shmaltz Brewing Co. will celebrate the first official SHE’BREW with a fundraiser at the brewery and tasting room in Clifton Park, NY, on Sunday, April 12 from 2-6pm. The event will feature SHE’BREW TRIPLE IPA, a guest brew from Rushing Duck Brewing Co and the freshest available beer from the Shmaltz year round and seasonal portfolio. Female fronted alternative rock trio Candy Ambulance will crank out live music throughout the day and Slidin’ Dirty from Troy, NY will be on hand with their famous gourmet sliders and a street fare inspired menu.
About International Women’s Collaboration Brew Day (IWCBD) International Women’s Collaboration Brew Day (IWCBD), coordinated by The Pink Boots Society, is a collaborative brewing event where Brewsters from nearly 75 breweries from around the world craft a special beer to help raise the profile of women in the industry. For more information visit http://pinkbootssociety.org
About Shmaltz Brewing Company
Ranked in 2013 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times.
Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother’s Volvo. He’brew® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. In August of 2013, the Coney Island brand was acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).
After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.
In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.
Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet’s Brewbound conference, Beer Advocate’s Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.
Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR’s “Weekend Edition,” Fox Business News, Men’s Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.
For more information, please visit:
www.shmaltzbrewing.com
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