August 2, 2016 — Fort Worth, Texas — In September, Rahr & Sons Brewing Co. will transition Ugly Pug from bottles to cans as demand for canned craft beers grows.
Ugly Pug — a Schwarzbier or Black Lager that has flavors of bitter chocolate and coffee — is one of Rahr & Sons’ original year-round offerings. It received its name after owner Fritz Rahr saw his mother-in-law’s dog, Oscar, and declared him to be an ugly pug. To promote the beer’s launch in cans, the brewery will utilize the tagline “Chug a Pug” on pint glasses, t-shirts and posters.
Several of Rahr & Sons’ beers are now available in cans since beginning the transition process more than two years ago; the brewery recently purchased a new larger canning line that doubled their capacity to up to 1,200 cases a day with plans to eventually produce cans almost exclusively.
“Rahr & Sons remains committed to creating delicious craft beers while evolving with the market,” said Rahr. “Cans are more portable, eco-friendly and prevent unnecessary light and oxygen from breaking down the hops in a beer.”
To celebrate the launch of Ugly Pug in cans, Rahr & Sons will host a special tour & tasting event on Wednesday, Sept. 21 from 5-7:30 p.m. All attendees will receive a “Chug a Pug” pint glass, and Ugly Pug will be the featured beer on tap. The DFW Pug Rescue, which helps unwanted, mistreated or homeless pugs get adopted, will be the nonprofit partner of the night. The Ugly Pug mascot, Oscar, will be available for photo opportunities. Featured food trucks will have dishes made with Ugly Pug for purchase. General admission is $10.
For more information about Rahr & Sons, please visit rahrbrewing.com.
ABOUT RAHR & SONS BREWING COMPANY Fritz and Erin Rahr started the craft beer movement in North Texas, as they founded Rahr & Sons Brewing Co. in the fall of 2004. In more than a decade, Rahr & Sons has exponentially grown its brewing capacity from 2,000 barrels a year to more than 20,000 barrels a year.
The craft brewery has won more than 60 nationally-recognized awards, including: two Gold Medals and one Silver Medal at the 2016 U.S. Open Beer Championship; two Gold Medals at the 2015 Great American Beer Festival; a Gold Medal and four Silver Medals at the 2015 Los Angeles International Beer Competition; a Bronze Medal at the 2014 Great American Beer Festival; a Bronze Medal at the 2014 World Beer Cup; several Gold, Silver and Bronze Medals at the 2014 Denver International Beer Competition; and a Silver Medal at the 2012 Great American Beer Festival.
Rahr & Sons has been featured in local and national media, including Wall Street Journal, New York Daily News, being named in the top 4 of the 20 best craft breweries in America by Time Out, and winning Best Brewery/Distillery by Fort Worth, Texas Magazine for three years in a row
For more information, please visit rahrbrewing.com and facebook.com/rahrbrewing.
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