DENVER, CO – Besides checking out some of America’s best craft beers, men attending this year’s Great American Beer Festival® can check on their health.
The Brewers Health Initiative will take place from Oct. 5-8 at locations around Denver, offering brewers, craft beer fans and Denver residents a free men’s health screening. The Brewers Health Initiative is designed to reach men through the universal language of beer, giving them a quick and easy way to take charge of their health.
The Brewers Health Initiative is a collaboration between Pints for Prostates, the Prostate Conditions Education Council and 1400 Miles, and sponsored in part by MicroStar. This year’s screening program honors the memory of Steve Anderson of Big Bend Brewing. The Texas craft beer pioneer lost his battle with prostate cancer on Nov. 25, 2015.
“We launched the Brewers Health Initiative last year at GABF and screened nearly 150 men. Our goal this year is to at least double that number,” said Rick Lyke, Founder of Pints for Prostates. “Men tend to avoid doctor visits for routine check-ups. This effort brings important health screening tests right to the guys in an easy to access environment.”
As part of the program, a team of healthcare professionals will administer a simple blood test taking less than 10 minutes to screen for prostate specific antigen, glucose, lipids and testosterone levels. Participants will receive a confidential report sent directly to them after the event that they can review with their doctor. The free blood tests being administered have a value of $700 and scan for several important male health issues.
“We urge all 40-plus year old guys in Denver for GABF that have not had a PSA test in the last two years to take advantage of this opportunity,” said Renee Savickas, Vice President and Director of Early Detection and Awareness Programs at the Prostate Conditions Education Council. “The reports men receive from the blood test are a snapshot of some key health indicators and can help guys spot potential issues.”
The locations and hours of the Brewers Health Initiative include:
Wednesday (Oct. 5), 10 a.m. to 4 p.m.: Inside the Colorado Convention Center from 10:00 a.m. to 4 p.m. for brewers and vendors at GABF during badge pick up and booth set-up.
Thursday (Oct. 6) from Noon to 5 p.m.: Focus Parking Lot at 14th Street and Stout Street adjacent to The Beerliner as part of the 1400 Miles activities. This location is across from the Colorado Convention Center and convenient to everyone attending the GABF.
Friday (Oct. 7) from 10:30 a.m. to 2 p.m.: Outside of the McNichols Civic Center Building at 144 W. Colfax, the site of the Denver Rare Beer Tasting VIII, which is hosted by Pints for Prostates.
Saturday (Oct. 8) from 10 a.m. to 2 p.m.: Focus Parking Lot at 14th Street and Stout Street adjacent to the Beerliner across from the Colorado Convention Center.
“This is the third year that a group of brewers and beer fans have cycled from Austin to Denver – 1,400 miles – to raise awareness about prostate cancer,” said Davis Tucker, Founder of 1400 Miles and owner of NXNW Restaurant and Brewery. “We do it to raise awareness and give a voice to the 2.9 million American men who have been treated or who are currently being treated for prostate cancer. The Brewers Health Initiative is a way for us to reach out to the craft beer community and encourage everyone to get screened.”
About Pints for Prostates
Pints for Prostates reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular men’s health screenings by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, approximately 233,000 new prostate cancer cases are diagnosed annually in the U.S. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook, Twitter and Instagram (@pints4prostates).
About Prostate Conditions Education Council
A national organization committed to men’s health, the Prostate Conditions Education Council (PCEC) is the nation’s leading resource for information on prostate health. The PCEC is dedicated to saving lives through awareness and the education of men, the women in their lives, as well as the medical community about prostate cancer prevalence, the importance of early detection, and available treatment options, as well as other men’s health issues. The Council – comprised of a consortium of leading physicians, health educators, scientists and prostate cancer advocates – aims to conduct nationwide Prostate Health Assessment Events for men and perform research that will aid in the detection and treatment of prostate conditions. More information is available at www.prostateconditions.org.
About 1400 Miles
DontFeartheFinger and 1400Miles is about Prostate Health: Information, Awareness and Action. Everything we do is geared towards getting stubborn men to pay attention to their prostate health. When we ride 1400 Miles, that may sound crazy but it gets your attention. When you hear the phrase “Don’t Fear the Finger,” you laugh – but you pay attention. The funds we raise are spent creating events that generate attention or support testing that will give men the vital Information they need to make sound decisions when it comes to the health of their prostate. All this, to get men to take action!
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