FORT WORTH, TEXAS – In November, Rahr & Sons Brewing Co. will release its popular Bourbon Barrel Aged Winter Warmer (BBAWW), aged 100 percent in Jack Daniel’s Single Barrel Tennessee Whiskey barrels for the first time.
Rahr & Sons partnered with Jack Daniel’s as part of its barrel program in which the distillery provides its whiskey barrels to select independent brewers to utilize for making craft beers. This year, Rahr & Sons brewed batches of its Winter Warmer beer to a higher strength to withstand the alcohol content in the whiskey barrels as this is the first time that Rahr & Sons has aged 100 percent of its BBAWW in barrels, rather than blending. The result is a stronger flavor profile.
A bronze medal winner at the 2015 U.S. Open Beer Championship, BBAWW has notes of fresh American oak, dark malts, English hops and vanilla. It will be available in canned 4-packs in areas
where Rahr & Sons is distributed.
Uniquely, Jack Daniel’s oversees its barrel-making process from start to finish. Crafted from American White Oak, the wood is toasted and charred to coax the wood’s natural sugars out and caramelize them. The barrels are used once to mature the Tennessee whiskey before being reutilized by craft brewers, hot sauce makers and Scotch whisky distillers.
“Jack Daniel’s has a storied history as the first registered distillery in the country,” said Rahr & Sons owner Fritz Rahr. “We are thrilled to work with such a recognizable brand and utilize their whiskey barrels to create our delicious, bold Bourbon Barrel Aged Winter Warmer.”
As part of the barrel program, Jack Daniel’s produced a video about Rahr & Sons’ process of brewing BBAWW to promote the beer’s launch.
ABOUT RAHR & SONS BREWING COMPANY
Fritz and Erin Rahr started the craft beer movement in North Texas, as they founded Rahr & Sons Brewing Co. in the fall of 2004. Since then, Rahr & Sons has exponentially grown its brewing capacity from 2,000 barrels a year to more than 20,000 barrels a year. The craft brewery now distributes to Texas, Oklahoma, Kansas and Nebraska.
Rahr & Sons has won more than 80 nationally and internationally-recognized awards, including: a Silver & Bronze Medal at the 2017 San Diego International Beer Competition; a National Grand Champion Award from the 2017 US Beer Tasting Institute; a Bronze Medal at the 2016 European Beer Star Awards; two Gold Medals and one Silver Medal at the 2016 U.S. Open Beer Championship; two Gold Medals at the 2015 Great American Beer Festival; a Bronze Medal at the 2014 Great American Beer Festival; a Bronze Medal at the 2014 World Beer Cup; a Silver Medal at the 2012 Great American Beer Festival; and a Bronze Medal at the 2008 World Beer Cup.
Rahr & Sons has been featured in local and national media, including Wall Street Journal and New York Daily News. The brewery has been named in the top 4 of the 20 best craft breweries in America by Time Out and won Best Brewery/Distillery from Fort Worth Magazine three years in a row.
For more information, visit rahrbrewing.com and facebook.com/rahrbrewing.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
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