Chris McClellan, Author at CraftBeer.com

Chris McClellan

Chris McClellan works as a Guinness Brewery Ambassador, educator, strategist and digital marketing professional for the beer industry. He's a Certified Cicerone®, and as a native Vermonter, he's a firm believer in great beer and the amazing story behind each sip. Chris also founded The Brew Enthusiast, a consultancy and editorial website focused on maximizing a brewery's storytelling potential across digital, social, and editorial strategy. Please reach out to him any time if you'd like talk awesome beer, or if you just need a hug.

gabf medals — Credit: The Brewers Association

Craft Beer Muses

Winning a Medal at the Great American Beer Festival is All About Style

By: Chris McClellan | September 28, 2017

The stakes are high, the entrants prolific, and the scrutiny is a reminder that there is some serious interest in what makes a GABF medal-winning beer.

Craft Beer Muses

Last Call for IBUs: Fact, Fiction and Their Impact on Your Beer

By: Chris McClellan | May 3, 2017

If you order a beer based on IBU, contributor Chris McClellan explains why you might be missing the point. Here's what you should know about IBUs.

Craft Beer Muses

Brewconomy: North Carolina’s $1.3 Billion Craft Beer Industry

By: Chris McClellan | September 16, 2015

Brewconomy, a soon to be released documentary by Camden Watts, explores the energy and impact of North Carolina’s explosive craft scene.

Craft Beer Muses

How Beer Ratings Could Be Holding You Back

By: Chris McClellan | August 28, 2014

Take yourself away from the critical, polarizing lens of beer ratings and approach your next beer with an open mind and a little background on the brewery that made it.