Full Pour

Smoothie sours are attracting a whole new audience of beer drinkers that otherwise would not make their way into a brewery.

The Brewers Association Mentorship Program has successfully finished four cohorts. Selected participants complete a 12-week program with mentors from various parts of the industry.

Breweries across the country are using game nights to draw in diverse crowds, welcome new guests, and expand their communities.

Paradoxically, the low-ABV trend is running parallel to another development: a growing taste for big, imperial-style beers.