There are so many ways to geek out on beer today. You could go the traditional route and keep a beer journal with notes about the beers you’ve tasted, or you could utilize the technologies of the 21st century and keep tasting notes in one of the many beer tasting apps.
Either way, craft beer lovers need to know all of the details about the beer they are drinking if they are to take accurate and knowledgeable notes. Black Shirt Brewing Company (BSB) has made acquiring all of this information extremely easy for their “track list” of beers.
In their blog, “Track Numbers Defined…” BSB explains one of the features in their brewery that some of their fans thought was just a gimmick. Everything BSB does is musically inspired, so it only makes sense that their beers are displayed and labeled as “tracks” each with their own distinct number. The reasoning behind this, BSB explains, is “education, enlightenment, and connection to beer on a level that is unseen in the market.”
This tool is amazing for craft beer lovers who want to know what is in their beer, the details that make it taste and smell the way it does, interesting ingredients that they might not have been able to pin point and even notes from the brewer explaining why this beer is one of their favorites.
After you have identified the beer’s track number, you can go to the BSB website and flip through their albums and each track number corresponds with a particular brew. “A list of tracks will pull up and you’ll be able to decipher alcohol percentage, bitterness level, color, ingredients, date brewed, date packaged, a note about the beer, tasting notes, and even see pics from the particular batch of beer you’re enjoying!”
By creating this “album,” or database, of their beers, BSB hopes “to persuade more breweries to talk about their beer, tell its story, an engage their audience a bit more.”
So the next time you make it into the brewery, or see BSB on shelves, check out the track number of the beer you are drinking. “We hope you enjoy the extra efforts that we make to ensure you know exactly what you’re drinking” Cheers!”
Atalie Rhodes is the current Craft Beer Program intern at the Brewers Association. Her love of craft beer led her to becoming a trainer at Yard House Restaurants, but she is constantly seeking more beer knowledge. If she is not at a brewery asking a plethora of questions about their beer, she is probably out fishing, playing volleyball or reading one of her favorite books.
CraftBeer.com is fully dedicated to small and independent U.S. breweries. We are published by the Brewers Association, the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers. Stories and opinions shared on CraftBeer.com do not imply endorsement by or positions taken by the Brewers Association or its members.
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