Take Craft Back has New Fundraising Plans to ‘Buy’ AB InBev

Take Craft Back, the tongue-in-cheek crowdfunding campaign to “buy” Anheuser-Busch InBev (AB InBev) has earned more than $3.5 million in pledges — but that’s still a teeny bit short of the $213 billion goal, so the team is showing off new fundraising plans.

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In a new video released Tuesday, Andy, Take Craft Back’s spokesperson, says the beer giant didn’t jump at his first $127,000 offer to buy the company.

“Let’s just say they weren’t willing to negotiate. But that won’t stop us!” he says, and then launches into a half-dozen new ways Take Craft Back is picking up some extra cash.

They’re taking a page out of every fundraiser book possible, from high school-like carwashes to a telethon to airtime on a Home Shopping Network type channel (where the crème de la crème item for sale is a vintage Blockbuster Video membership card, which comes complete with $17.48 in late fees. Sign me up!)

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Check out the two-minute video above for details, and head to TakeCraftBack.com where a pledge still earns you some cool swag.

Jess Baker

Jess Baker walked into a beer fest in 2010 and realized beer had come a long way from what her dad had been drinking since the 70s. She served as editor-in-chief of CraftBeer.com from spring 2016 to spring 2020, bringing you stories about the people who are the heartbeat behind U.S. craft brewing. She's a runner, a die-hard Springsteen fan, a mom who is always scouting family-friendly breweries, and always in search of a darn good porter.

CraftBeer.com is fully dedicated to small and independent U.S. breweries. We are published by the Brewers Association, the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers. Stories and opinions shared on CraftBeer.com do not imply endorsement by or positions taken by the Brewers Association or its members.