DENVER, CO – Fiction Beer Company, pioneers in the New England Style IPA in Colorado, GABF Hazy Pale Ale award winners and known for their unique take on IPA styles announces their newest endeavor: the Unidentified IPA Project. Fiction Beer Company believes that beer should be an adventure rife with creativity and exploration. In the current market—and with the help of social media—consumers are being overwhelmed by adjective-laden beer and style descriptions. (Fiction Beer is certainly guilty of this, as they love nothing more than unabridged label copy.) Fiction Beer is trying to remove this pretense with the Unidentified IPA Project in order to allow the consumer to experience a beer without known style, aroma, taste and finish details. 
The Unidentified IPA project is a mixed 4 pack of IPAs in 16oz cans each named for varying degrees of puzzlement; Bewilderment, Befuddlement, Bemusement, and Bafflement. Each beer is unique, distinct, and different in their use of ingredients, processes, and approach. The consumer is encouraged to first try each beer from the can (before pouring and serving as normal) in order to taste it totally blind, evaluate the flavors and aromas, and enjoy the beer purely for what it is and not what they are told it should be. If you want to know what beer you are drinking, simply look on the bottom of the can, just above the date stamp, and the name will be revealed. Then go to www.fictionbeer.com/beers and look for your beer and see how your tasting notes match to what the brewery has provided.
Join Fiction Beer in this project, try the beers, send in your comments through Facebook (@fictionbeer) or Instagram (@fictionbeer) and use #unidentifiedIPAproject.
About Fiction Beer Company:
Fiction Beer Company is a multi-award winning brewery and taproom located just 4 miles east of Downtown Denver, CO on Colfax Avenue. Their beers can be found throughout the Denver metro area at select bars, restaurants, Fillmore Auditorium and liquor stores.
For questions or comments please contact Fiction Beer at info@fictionbeer.com
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