***For Immediate Release***
SHMALTZ BREWING CELEBRATES 20TH ANNIVERSARY AT GREAT AMERICAN BEER FESTIVAL WITH LIMITED EDITION RELEASE OF BARREL AGED TART BARLEYWINE GENESIS 20:20
Class of ’96 Reunion Party Featuring Shmaltz, Bear Republic, Ballast Point and Coronado Friday, October 7, 2016 Falling Rock Tap House 1919 Blake St, Denver, CO Time: 11 pm
Shmaltz Pours Four Gold Medal Winning Beers (World Beer Championships) At Great American Beer Festival (Booth B19)
Along with 10 Celebrated Breweries, Shmaltz Showcases Slingshot American Craft Lager and Hop Manna At “Offensively Delicious” Comedy Show (October 5)
Clifton Park, NY — Tuesday, October 4, 2016 — Shmaltz Brewing Company celebrates its 20th Anniversary at Great American Beer Festival (Denver, CO: Oct. 6-8) with the national release of the brewery’s barrel aged tart barleywine Genesis 20:20® (16.7% ABV). Shmaltz’s limited-edition Genesis 20:20® and an early preview of Chanukah, Hanukkah — Pass The Beer® will be exclusively available at the 20th Anniversary GABF throw down Class of ’96 Reunion Party at Falling Rock Tap House on Friday, October 7 (11pm). The Class of ’96 Reunion Party features four celebrated breweries for one unforgettable GABF Bash: Shmaltz Brewing, Bear Republic Brewing, Ballast Point Brewing & Spirits, and Coronado Brewing. Please RSVP by Thursday, October 6 directly to press@jpcutlermedia.com
At Denver’s premier craft beer bar Falling Rock (Oct. 7), Shmaltz pours their mega-ABV anniversary ale Genesis 20:20® and a Golden Strong Ale brewed with Cocoa Nibs, Chanukah, Hanukkah — Pass The Beer® (8 Malts, 8 Hops, 8% ABV). Bear Republic brings Tartare Apricot (4% ABV), a blend of Tartare™ and Tartare Rouge™ wild ales refermented in oak barrels with organic dried apricots and yellow peaches. Bear Republic pours their pale and hoppy IPA, Hop Shovel (7.5% ABV). Ballast Point features Barrel Aged Barmy (12% ABV), an apricot and honey golden strong ale aged in their very own distillery’s Old Grove Gin Barrels. Ballast Point also pours their hoppy session ale with mango, Mango Even Keel (3.8% ABV). Coronado offers a 20th Anniversary Imperial IPA (10% ABV), as well as Punk’in Drublic (8% ABV) — an imperial pumpkin ale brewed with brown sugar, honey, cinnamon, nutmeg, allspice and plenty of would-be-jack-o-lanterns.
Shmaltz pours a selection of award-winning beers at Great American Beer Festival at Booth B19. Attendees will have access to unlimited tastings of four Gold Medal winning beers at World Beer Championships: Funky Jewbelation 2016® (9.4% ABV, 94 Rating — RateBeer), Bittersweet Lenny’s R.I.P.A.® (10% ABV, 99 World Class — Beer Advocate), Hop Manna IPA® (6.8% ABV, 94 Rating — RateBeer), and Slingshot American Craft Lager® (5.3% ABV, 97 Rating — RateBeer).
Now in its 3rd year, the craft beer comedy show Offensively Delicious hosts two national comedians Beth Stelling and Matt Braunger with 10 acclaimed breweries onsite at The McNichols Civic Center Building (144 W. Colfax Ave, Denver) on Wednesday, October 5 (8pm). Shmaltz features Slingshot American Craft Lager® and Hop Manna® alongside beers by Brooklyn Brewery, Fort Collins Brewery, New Holland, and others.
Come hoist a pint with Shmaltz founder Jeremy Cowan and his brewery staff as they celebrate their 20th Anniversary at GABF!
******************************************** From the label of Genesis 20:20®
Genesis 20:20 doesn’t exist. Chapter 20 stops at verse 18. Perhaps that’s a good thing. After the hellfire of Sodom and Gomorrah, whacked out incest with Lot by his daughters, and Abraham’s misguided “sister act” with his wife Sarah, a quick literary breather after the mythic tempests could be a healthy pause before beloved Isaac is born to 100 year old parents and Ishmael is banished in Chapter 21. Slight calm after epic storms and before many others to come. 20/20 is considered perfect vision, but for life, it’s ofter only in hindsight. 20 weeks pregnant is halfway to full gestation. Breweries in The Class of ’96 celebrating a 20th Anniversary are some of my favorites and inspirations: Bear Republic, Victory, Coronado, Weyerbacher, ThirstyBear, Stone, Two Brothers, 3 Floyds, Duclaw, Arcadia, and Original Sin. 1996 & 20s – see also Jewbelation 20 for a load of heavy mojo working with Mel Brooks, Dave Chappele, Rush, Beck, Babs, Sex Pistols, Abraham Lincoln, Lauryn Hill, & Groucho Marx. For now, commenting on the lack of resolution of his opus Infinite Jest published in ’96, David Foster Wallace clarified, “The answers all exist, but just past the last page.” With the first 20 Years of Shmaltz inscribed in the Book of Life, let’s enjoy a fermented moment to reflect… the turn the page, crank it up & keep on rockin. L’Chaim Tribe!
About Shmaltz Brewing Company Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.
After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases.
RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 10 gold and 6 silver medals from the World Beer Championships in the past several years.
Media Contact: Jesse P. Cutler, JP Cutler Media, 510.338.0881, press@jpcutlermedia.com
For more information, please visit: shmaltzbrewing.com
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