COMSTOCK, MI – Bell’s Oberon Ale officially returns March 24, signaling the arrival of warmer weather and celebrating the return of summer.
Bars, restaurants, retail locations and fans will celebrate Oberon’s return with midnight tappings, release parties, beer dinners, pub crawls and other special events.
A lucky few will also be crowned this year’s King and Queen of Oberon and receive some of the first pints of the year.
“With a winter like this one, people are definitely ready to say goodbye to gloves and scarves. Raising that first Oberon is a tradition, something we all look forward to,” said Laura Bell, Bell’s Vice President.
One of Bell’s most popular beers, Oberon is a wheat ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel, making it a classic summer beer.
Bell’s pub, the Eccentric Café in downtown Kalamazoo, will open at 9 a.m. on Monday. In 2013, one pint was poured every 15 seconds for 15 hours straight on Oberon Release Day.
Available on draft, in six-packs, twelve packs and mini-kegs, Oberon Ale will also be available in 16 oz. cans for the first time this year. They will begin shipping in late April.
Even if there is snow on the ground, the color and scent of a perfect summer afternoon is just a pour away.
For more information about where to enjoy that first sip of summer, craft beer fans can check out the Bell’s Beer Finder and its Events Calendar. Both are available online at bellsbeer.com.
More information about Oberon, including recipes that use Oberon as an ingredient and new merchandise can also be found on the Bell’s blog.
Bell’s fans on UNTAPPD can check-in to a special commemorative badge during this year’s release and all are invited to share photos of their first pints and how they are celebrating on Twitter and Instagram by using the hashtag #Oberon14.
Here’s to a great summer!
ABOUT BELL’S BREWERY, INC.
Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 200 people over a 19 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. We strive to bring an authentic and pleasant experience to all of our customers through our unique ales and beers. For more information, please visit bellsbeer.com.
You can also find Bell’s on Facebook, Twitter, Google+, Instagram, Pinterest, Flickr and foursquare.
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