Reports huuuuuge increase in canned beer sales; concerns about cans’ stigma are crushed
HOUSTON, August 11, 2016 – With sales of its canned beers doubling during the past six months, Saint Arnold Brewing Co. (www.saintarnold.com), the oldest craft brewery in Texas, is expanding its canning program to include two additional year-round brews. Six-packs of 12-ounce cans of Saint Arnold Weedwacker and four-packs of 12-ounce cans of Saint Arnold Endeavour Double IPA are arriving in stores this week.
Saint Arnold introduced cans about 18 months ago with its top selling year-round beers, Saint Arnold Fancy Lawnmower Beer and Santo joining the Houston brewery’s rotating seasonals. When Saint Arnold introduced Art Car IPA and Saint Arnold 5 O’Clock Pils last year, both were launched in cans rather than bottles. During the past six months, Saint Arnold’s canned beer sales have jumped 110 percent, with cans making up nearly one third of Saint Arnold’s total packaged beer sales.
“There are a lot of things to like about cans – they are easy to carry to the beach and the pool, won’t break, they protect beer from light and are easy to recycle,” said Brock Wagner. “I have to admit that I used to be among those who viewed craft beer in cans with some skepticism, but the level of community acceptance and enthusiasm for cans has made a believer out of me.”
Also arriving in stores, restaurants and pubs throughout Texas, Louisiana and Florida are cans of Saint Arnold Oktoberfest, which is replacing dwindling supplies of Saint Arnold Summer Pils. Each of the new cans features the updated and refreshed Saint Arnold label art introduced earlier this summer. See the downloadable images below.
Saint Arnold Endeavour Double IPA: • http://www.saintarnold.com/images/endeavour_brand_image.jpg • http://www.saintarnold.com/images/endeavour_12oz_can_mockup.jpg
Saint Arnold Weedwacker: • http://www.saintarnold.com/images/weedwacker_brand_image.jpg • http://www.saintarnold.com/images/weedwacker_12oz_can_mockup.jpg
Saint Arnold Oktoberfest: • http://www.saintarnold.com/images/oktoberfest_brand_image.jpg • http://www.saintarnold.com/images/oktoberfest_12oz_can_mockup.jpg
Saint Arnold Weedwacker has won a medal at the Great American Beer Festival in the German-Style Wheat Ale category for the past three years running – including a Gold Medal in 2015. Saint Arnold Endeavour Double IPA was originally brought to market as Saint Arnold Divine Reserve No. 11. It won the Silver Medal in the highly competitive Imperial IPA category at the 2012 World Beer Cup. Saint Arnold Oktoberfest is a 3-time medal winner at the Great American Beer Festival in the Scottish-Style Ale category.
The new cans of Saint Arnold Weedwacker and Saint Arnold Endeavour Double IPA will phase out 12-ounce bottles. Endeavour will still be available in 22-ounce bottles and both beers will still be available on tap.
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About Saint Arnold Brewing Company
Saint Arnold Brewing’s 10 year-round beers, seven seasonals and three special series – Divine Reserve, Icon and Bishop’s Barrel – are made and sold by the company’s staff of 80 dedicated employees. Saint Arnold beers have won 21 medals at the Great American Beer Festival. The brewery on the north side of downtown Houston was listed by Thrillist among the best breweries in America for eating, and Smart Meetings magazine named it among the top breweries to host an event. Saint Arnold is located at 2000 Lyons Avenue and its beer hall open at 11 A.M. Monday through Saturday. For more information, visit www.saintarnold.com.
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