BOULDER, Colo. (April 26, 2016) — Upslope Brewing Company, the Boulder-based brewery with national craft beer acclaim, is excited to announce a new beer brewed exclusively for the Utah market. This Belgian Style Blonde Ale brewed with guava meets the states requirement to be sold both in grocery and convenient stores, now making Upslope’s craft beer available at any retail location that sells beer & wine.
Upslope’s attention to catering to this region has been thoughtful. “Demographics of cities like SLC, Ogden and Moab align perfectly with the brand,” says Upslope’s Director of Sales and Marketing, Henry Wood. “Upslope’s heart is in the Rocky Mountains and Utah is smack dab in the middle of them. We couldn’t ignore this beautiful border state, so we brewed a delicious, session beer that conforms to the Utah state laws so we can be sold in grocery and convenience stores. We’re looking forward to spreading the Upslope brand throughout the Beehive State!”
The Belgian-Style Blonde Ale brewed with Guava is 4% ABV (3.2% alcohol by weight), carrying scents of honeycrisp apples and champagne. It is a bright, gently carbonated beer, both light-bodied and easy drinking. The soft tropical fruit character, with a hint of white grapes imparted from the guava puree, offers a touch of complexity to the clean, bright, drinking experience of a Belgian-Style Blonde Ale.
“The brewing team was tasked with creating a flavorful beer for the Utah market and we went through extensive trials to determine the best ingredients for an ultra ‘sessionable’ beer,” says Sam Scruby, Upslope’s head brewer. “We loved the fusion of Belgian yeast esters and the savory tropical sweetness of pink guava. We spent lots of time field testing the beer in the sun, on the patio, and in the mountains. Light but not thin, this beer is a great companion for any and all adventures year round.”
The beer has currently begun distribution and will be hitting shelves the first week in May.
For media inquiries, please contact: Alison Nestel-Patt 970-963-4873×138 Alison.nestel-patt@backbonemedia.net
About Upslope Brewing Co Boulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on-the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series, the Lee Hill Series and the Tap Room Series. In an ongoing effort to protect watersheds nationwide, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager can sales benefits local Trout Unlimited chapters in the state in which the beer is purchased. Learn more about Upslope at www.upslopebrewing.com.
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