The 8-year-old CA craft brewery adds 27th state to its national footprint with four kickoff events in the Twin Cities.
May 20, 2016 — Orange County, CA
For the first time, Southern California’s The Bruery® & Bruery Terreux® beers will be available statewide in Minnesota. Artisan Beer Company will distribute a unique selection of barrel-aged, wild, and sour beers to the North Star State starting June 1st.
“I’m extremely proud to have our beers finally available in Minnesota,” commented Patrick Rue, Founder & CEO of The Bruery & Bruery Terreux. “For years, I’ve been hearing there’s a steady stream of beer enthusiasts from Minnesota crossing state lines into Wisconsin to find our beers, so I’m pleased that access to our beers will be more conveniently found in their home state.”
Entering Minnesota was a natural fit for the brewery, “due to its reputation as an educated beer market and in order to round out our coverage of the Great Lakes region,” commented Jonas Nemura, Sr. Director of Distribution & Operations. It took several years and a long vetting process with many strong options before The Bruery & Bruery Terreux partnered with Artisan Beer Company. “They combine a passion for specialty beer with a scope & depth of service that we believe will serve us well in the Twin Cities and beyond,” added Nemura.
Chris Martin, General Sales Manager, Artisan Beer Company has seen a hungry market in MN. “Local craft beer consumers have been waiting many years for the opportunity to purchase these award winning and unique California beers,” said Martin. The partnership aligns both companies’ goals of “maintaining high standards and of providing quality craft beer” statewide.
At launch, Minnesotans can expect to find several distributed beers from both The Bruery & Bruery Terreux in local craft beer establishments. Among the beers coming to market will be Jardinier™, The Bruery’s hoppy and sessionable Belgian-style table beer made with noble hops (91 Pts. Wine Enthusiast) and Poterie™, the solera-blended eighth anniversary ale 100% aged in bourbon barrels. Bruery Terreux brands at launch include Saison Rue®, an effervescent farmhouse-style ale brewed with rye and Brettanomyces (98 Pts. Wine Enthusiast) and Tart of Darkness®, a sour stout aged in twice-used bourbon barrels that packs a roasty punch with quenching sourness.
Fans will have the opportunity to meet Director of Brand Marketing Benjamin Weiss from June 1st through 4th at events in both St. Paul and Minneapolis. “Minnesota has been going through an incredible craft beer renaissance over the past decade,” said Weiss, “and we’re excited to add our beers to the mix, continuing to diversify the already amazing regional offerings.”
For updates about launch events and beer releases, follow @thebruery and @brueryterreux social media.
ABOUT THE BRUERY & BRUERY TERREUX
The Bruery was founded in 2008 by Patrick Rue, now a Master Cicerone®, after he found homebrewing to be of greater interest than a career in law. Innovation has driven The Bruery to create one-of-a-kind barrel-aged, sour and experimental beers since its inception. In 2015, The Bruery moved its sour beer production to the Bruery Terreux co-brand based in Anaheim, while The Bruery continues to craft non sour and spirit-barrel aged beers at its original site in Placentia. Rue’s award-winning beers range from high-ABV spirit barrel-aged specialties, like their coveted Black Tuesday®, to light and sessionable homages to historical styles, such as Hottenroth® Berliner Weisse.
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