Save the date and raise your beer mug high during the celebration of the Summer of Love! Don’t miss the 16th Annual Monterey Beer Festival, returning to the beautiful Monterey County Fair & Event Center on Saturday, July 8th. Bring your friends, spouse, significant other, cousins or just make some new friends at this friendly fun festival! And if you want, grab a headband, put a flower in your hair, wear your tye-dye and join the party! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).
Celebrating its 16th year on the Monterey Peninsula, the Monterey Beer Festival will be held on Saturday, July 8, 2017 at the Monterey County Fair & Event Center, 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), (831) 372-5863 email:heritage@montereycountyfair.com website: www.montereybeerfestival.com. (12:30 p.m. – 5:00 p.m. for General Admission with 11:30 a.m. early entry for VIP Ticket Holders).
The Monterey Beer Festival attracted 5,000 attendees last year who enjoyed tasting an array of outstanding beer and food. In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature music from several live bands, special VIP ticket holder benefits, all in a totally fun, relaxed party atmosphere at the Monterey County Fair & Event Center.
Suds and Food Sampling!
Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission. The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too plus special festival suprises. More details coming soon!
Fabulous VIP Area
Take advantage of the VIP entry that will allow early access. VIP ticket holders will have their very own private area to beat the lines in the general festival area. They’ll also have access to private restroom facilities adjacent to the Monterey Room.
Great Live Entertainment
The entertainment schedule on the Main Stage will feature two great tribute rock bands, including the 60’s Summer of Love Band performing all of your Summer of Love favorite tunes (https://www.youtube.com/watch?v=A6WHjKo7Qrg) and KCDU 101.7 The Beach’s DJ Fredo as MC.
Tickets – General Admission and VIP
All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.
Getting thirsty? Buy your tickets soon!
General Admission Presale Price (through July 7, 2017) is $45 or $50 at the gate. Tickets are available in the online store atwww.montereybeerfestival.com.
VIP with 11:30am early admission Presale Price (through July 7, 2017) is $70 or $80 at the gate.
VIP Ticket holders will have VIP Area In and Out privileges and private restrooms.
Designated Driver Admission Price is $20 brings someone there for the fun but not the alcohol to get you home safely. The Monterey Beer Festival encourages all patrons to drink responsibly.
Parking is $10 on site or nearby on Fairground Road.
All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a great discount! Donations are tax deductible, (Tax ID # 77-0402426).
Limited Number of Sponsorships still available
Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age 21-40. They’ll gain outstanding visibility and very unique benefits through your valued sponsorships and support of an important resource in Monterey County! Sponsors will also reach thousands of people! A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email brickman@brickmanmarketing.com for more information.
Monterey County Fair Heritage Foundation
The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on towww.montereycountyfair.com/heritage-foundation.
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