LOMBARD, IL – In an effort to crown a “true” local champion of beer styles, Ale to the Burbs, an alliance of suburban craft beer bloggers and event coordinators, is presenting The Chicagoland Suds Cup Championship on April 11, 2015.
Hosted by Beer House, located at 322 Yorktown Center in Lombard, this public indoor event will run from 1:00-5:00pm. A field of 16 local American Indian Pale Ales (IPAs) will go head-to-head in a bracket-style, blind tasting competition to be decided solely by attendees.
In today’s somewhat crowded craft beer market, it’s difficult, even for the most seasoned drinker, to not make purchase decisions based on hype, marketing or plain old familiarity. By keeping the competitors in the event shrouded in secrecy (even to the breweries themselves), Ale to the Burbs is forcing attendees to vote with their palates instead of their eyes. “With the Suds Cup, we’re looking to completely turn people’s perceptions and biases of beers upside down and reveal the ‘bitter truth’ about their tastes,” said Eric Woodruff of Ale to the Burbs. “After this competition, I guarantee that attendees and others following the results will have an entirely different mindset when they order an IPA at the bar or walk down the aisles of a bottle shop.”
The Chicagoland Suds Cup Championship is broken down into four rounds with attendees visiting head-to-head stations, tasting 2-ounce samples of each beer and casting their votes to determine which one advances. Once a winner is crowned, attendees will receive a full pour of their choice of any of the 16 IPAs available. For a $35 ticket, guests will receive a total of 76 ounces of beer, two commemorative taster glasses, pizza, live music courtesy of Magoo from Whiskey Jezebel and an entry into prize drawings that will take place between rounds.
Tickets are only available online through Brown Paper Tickets at http://SudsCup.brownpapertickets.com.
Sponsors include Green Door Promotions, Armand’s Pizzeria Victory Tap and Lombard Ale Fest.
About Ale to the Burbs Ale to the Burbs is a dedicated group of beer lovers that coordinates events to bring people together in celebration of craft beer in the Chicago suburbs – whether it’s in a brewery, bar or your neighbor’s backyard.
About Beer House Located on the outskirts of Yorktown Center in Lombard, family owned Beer House brings more than 60 craft beer taps and hundreds of bottled beers to one great venue. With an atmosphere catering to both the beer aficionado and those just looking to have a good time, it offers live entertainment on a mezzanine stage, sports on 15 massive televisions, and order-in or bring-your-own food concepts. http://beerhousechicago.com
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